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Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of
The American Marketing Association provides official definitions for marketing, approved regularly by a panel of industry leaders.
Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive ...
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